If you’re running a business and you have a website, then your website exists to help you make more money. You might think that this statement doesn’t apply to you unless you’re selling goods or services online, but you couldn’t be more wrong.
The team at Mailchimp have added many great features over the past couple of years, slowly moving beyond solely email marketing. They have now officially announced the company’s transition into a multi-channel marketing platform and CRM.
New businesses need an identity of their own to set them apart from their competitors, establish their brand’s values in the eyes and minds of their audience, and to garner long lasting connections. One proven way of fast-tracking a visual connection is by using a recognisable symbol as part of your logo.