New businesses need an identity of their own to set them apart from their competitors, establish their brand’s values in the eyes and minds of their audience, and to garner long lasting connections. One proven way of fast-tracking a visual connection is by using a recognisable symbol as part of your logo.
How can you breathe fresh life into a tired brand? At some point, it’s likely that you will – like most business owners – reach a point where you feel it’s time to freshen up your brand’s visual identity design. But beware – it’s easy to totally miss the mark.