To add legitimacy to a brand new event, we had to make sure the web design looked the part. EStars’ target market are all tech-savvy so the site had to look, feel and act like it was from one of the established players. We coupled a shiny videogame-style UI with a slick typography system to create a stand-out visual style which adds serious weight to the new brand.

Player registrations were a big part of the brief, so we put some serious web design thinking into the signup journey. The resulting registration form not only packs a punch visually but also makes it incredibly simple to gather the huge amount of player data needed to select the players to take the tournament live.

A stylish dynamic news section gets all of the latest info in front of the people who need it most. A simple, but powerful, content management system makes it easy for team members to add up-to-date news and blog posts without any prior website editing experience.

Fans can keep up to date with results, league standings, videos and match reports with the easily updatable results section. Perfectly designed to work across all device sizes – including huge gaming monitors – this website was an instant hit with the target audience and team rosters were filled within 14 days of launch.

“ Diverge's web design is second to none, with clean layouts and excellent user experience. Brand development is also top class, and Diverge created a look and feel that was modern, unique and in tune with client requirements. The guys at Diverge are a pleasure to work with - feedback and guidance is refreshingly honest and they always go the extra mile to get things done.”

Maeve Finnegan


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We are passionate about helping businesses like yours get more from their web presence. If you need a new website, help with improving traffic and conversions or fresh ideas on how to improve your brand and it’s market position, send us a quick enquiry with this form and we’ll get back to you within 24 working hours.

If you’d prefer a chat, please call us on 0191 228 6967.

· 17th April 2019

Ten Reasons We Can’t Live Without Slack

Slack is a free web app which helps companies and other organisations communicate and collaborate effectively. At Diverge we’ve been using Slack as our main project management tool for over two years. What started as a way to simply keep track of our work conversations quickly became an integral part of our website design workflow. […]
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Our Work
· 16th April 2019

Andy Hudson Photography

Andy Hudson Photography is one of the leading wedding photographers in the North East of England. As his business and style have evolved, Andy felt his original branding had fallen out of sync with how his clients perceived both him and his documentary style approach to wedding photography. He engaged us to produce an all new brand identity and website design that reflected the personal style of his service.

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Our Work
· 9th April 2019

Modular Law

Modular Law is a boutique law firm focused exclusively on the digital and tech sector in the North of England. Founder & Director Steven Strassheim, a former software engineer-turned-lawyer, approached us with a view to branding his new startup. Following a greatly successful identity design project, we were immediately engaged to build the firm’s website.

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