We focussed initially upon the three main selling points of the Railway Delivery Group service – experience, specialisms and ethos – via a trio of hero messages, each flowing into more information on that particular aspect and all leading to a strong call to action. This helps focus the customer journey through the site from initial query, through to the relevant service and finishing with a contact opportunity.

We made great use of the RDG colour scheme and logo assets throughout the site, aiming to constantly build brand awareness as well as create a sense of establishment in the eyes of the user – vital for a new brand. We also added contact opportunities at every step of the user journey to maximise potential enquiries.

The services offered are in four distinct areas, so we chose strong photography to illustrate the main facet of each and dedicated a page to further information. These pages will be updated with case studies, galleries and news articles as the business grows – the website was built with scaling up alongside the brand in mind.

Let's Work Together

We are passionate about helping businesses like yours get more from their web presence. If you need a new website, help with improving traffic and conversions or fresh ideas on how to improve your brand and it’s market position, send us a quick enquiry with this form and we’ll get back to you within 24 working hours.

If you’d prefer a chat, please call us on 0191 228 6967.

Blog
· 17th April 2019

Ten Reasons We Can’t Live Without Slack

Slack is a free web app which helps companies and other organisations communicate and collaborate effectively. At Diverge we’ve been using Slack as our main project management tool for over two years. What started as a way to simply keep track of our work conversations quickly became an integral part of our website design workflow. […]
Read More
Our Work
· 16th April 2019

Andy Hudson Photography

Andy Hudson Photography is one of the leading wedding photographers in the North East of England. As his business and style have evolved, Andy felt his original branding had fallen out of sync with how his clients perceived both him and his documentary style approach to wedding photography. He engaged us to produce an all new brand identity and website design that reflected the personal style of his service.

Read More
Our Work
· 9th April 2019

Modular Law

Modular Law is a boutique law firm focused exclusively on the digital and tech sector in the North of England. Founder & Director Steven Strassheim, a former software engineer-turned-lawyer, approached us with a view to branding his new startup. Following a greatly successful identity design project, we were immediately engaged to build the firm’s website.

Read More