We created a brand new custom wordmark, which connects Thomas’ roots with the electronic evolution of his music. The modern sound of the tracks was offset by that classic McRocklin guitar sound, so we customised a modern sans serif with 80s-style extenders. The result is a crisp, modern, quirky identity that quickly sets out McRocklin’s stall with fans old and new.

We developed a marketing strategy based around a one page website which combines direct email marketing, social media and search marketing in order to allow McRocklin to reconnect with his fanbase. A sneak preview of the new material was offered in return for an email address, rapidly building a fanbase alongside the usual social channels.

Within a month of launching his new direction, McRocklin had racked up over 20,000 plays of the new material. An ever-expanding fanbase has him in a great position to launch his album – with major record labels and world renowned sponsors scrambling to work with this revitalised rock act.

Let's Work Together

We are passionate about helping businesses like yours get more from their web presence. If you need a new website, help with improving traffic and conversions or fresh ideas on how to improve your brand and it’s market position, send us a quick enquiry with this form and we’ll get back to you within 24 working hours.

If you’d prefer a chat, please call us on 0191 228 6967.

Blog
· 17th April 2019

Ten Reasons We Can’t Live Without Slack

Slack is a free web app which helps companies and other organisations communicate and collaborate effectively. At Diverge we’ve been using Slack as our main project management tool for over two years. What started as a way to simply keep track of our work conversations quickly became an integral part of our website design workflow. […]
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Our Work
· 16th April 2019

Andy Hudson Photography

Andy Hudson Photography is one of the leading wedding photographers in the North East of England. As his business and style have evolved, Andy felt his original branding had fallen out of sync with how his clients perceived both him and his documentary style approach to wedding photography. He engaged us to produce an all new brand identity and website design that reflected the personal style of his service.

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Our Work
· 9th April 2019

Modular Law

Modular Law is a boutique law firm focused exclusively on the digital and tech sector in the North of England. Founder & Director Steven Strassheim, a former software engineer-turned-lawyer, approached us with a view to branding his new startup. Following a greatly successful identity design project, we were immediately engaged to build the firm’s website.

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