In a year plagued by controversy over the company’s approach to the privacy and data collection, CEO Mark Zuckerberg opened the conference with a resounding message that “The future is private” and pledged his commitment to deliver this message to their users.

“Over time, I believe that a private social platform will be even more important to our lives than our digital town squares. So today, we’re going to start talking about what this could look like as a product, what it means to have your social experience be more intimate, and how we need to change the way we run this company in order to build this.”
Mark Zuckerberg, CEO of Facebook

This so-called ‘pivot to privacy’ has been rightfully met with skepticism, but regardless of what you believe it’s a major announcement from the same person who stated “the age of privacy is over” in a 2010 interview with TechCrunch.

To coincide with this change of direction, the company unveiled a bold new redesign of the facebook.com website, which is centered on groups, events and personal connections – shifting focus away from the traditional news feed and public status updates that currently dominate the Facebook experience.

For further information, watch a condensed version of the opening F8 2019 keynote below: