Optimising your website to rank highly on Google and other search engines can sometimes seem like an expensive process surrounded by misinformation and false promises, but it doesn’t have to be! Here we explain six easy fixes you can implement today to improve your website’s position and visibility on search engines. We’ve tried to keep it as simple as possible – get in touch via Twitter or Facebook if you need any extra advice.

Photo by Sylwia Bartyzel

SSL Certificate

Secure Sockets Layer is the standard technology used for establishing an encrypted link between a web server and a browser. But don’t worry, you don’t really need to know what that means. All you need to know is that Google favours websites which have an SSL Certificate over those which don’t. Your web hosting company should be able to set this up for you for a monthly fee, or you can get in touch with us if you’d like to discuss our web hosting packages which come with a free SSL Certificate as standard.

Blogging

The thing Google and Bing absolutely love above everything else is fresh, juicy content. By posting regular new content to it, search engines see your website as a valuable resource for people searching within your market – up-to-date information is (obviously) seen as more relevant than something written a month or a year ago. Write a blog about your business today, remembering to discuss what it is you offer your customers. It’s not hard and it helps – just make sure you do it again next week. And the week after.

Photo by Youssef Sarhan

Responsive Web Layout

If your website isn’t designed for viewing on mobiles already then what on earth are you playing at? Over half of all web traffic is viewed on mobiles so you really should sort it out, who knows how many sales you’ve missed out on. Another reason to give you a push to sort this, of course, is that Google will prioritise ‘mobile friendly’ websites for users on mobile devices. Speak to your web designer about redesigning your out-of-date website to accommodate over half of the market today!

Social Media

Are you using social media every day? Linking to your website from Facebook, Twitter and Instagram can add real value to your domain name – and Google and Bing love it. Plan your posts, and use scheduling software like Hootsuite and Buffer to minimise disruption to your working week. Regular useful social content will not only improve how the search algorithms look upon your website, but you will add real value to your brand and increase your overall audience.

Photo by rawpixel.com

Backlinking

The more links Google and Bing find that associate your website with the relevant search terms, the better it is for your search ranking. Speak to your clients and suppliers, perhaps they could benefit from a boost in SEO, so a ‘link swap’ would benefit both parties.

Get On Google For Business

If you only follow one of these tips today it should be this one. Listing your business on Google not only means you show up on Google Maps, but you can create a profile page with useful links to your website – further bolstering your search engine appeal. The whole process can take under ten minutes to complete, click here and follow the instructions to increase your brand’s visibility on Google.


Armed with these simple tips, you’re ready to take 2018 head-on and soar up the search listings. If you find you want to take your web presence even further, talk to us about an SEO audit for your website.